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The People

East Coast hustle.
West Coast ingenuity.

We are technologists, operators, and builders. Two offices. One mission. Build the AI Growth Engine that attracts the right buyer, and closes them.

Todd Martin
Todd Martin
Founder & Managing Partner
Palm Beach, FL

Todd Martin is an executive with 25+ years of experience building and closing revenue across CRM, SaaS, AI, and EdTech. He scaled a sales organization from $5M to $40M at GoldMine CRM, built global partner ecosystems at Pipeliner CRM, and has spent his career at the intersection of technology and revenue growth. Surf & Sand exists because Todd has lived the problem his clients face, and built the AI-powered solution to fix it.

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Tully Martin
Tully Martin
AI Designer
Manhattan Beach, CA

Tully leads AI strategy and automation engagements from the Manhattan Beach office. With a deep background in process design and systems thinking, he specializes in identifying the highest-leverage automation opportunities and building the workflows that feed the AI Growth Engine.

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Finn Martin
Finn Martin
AI Business Development
Gainesville, FL

Finn leads AI application development, designing and building custom AI-powered applications around the client's specific qualified buyer. He partners with clients to develop the application at the core of their AI Growth Engine, from intelligent commerce tools to custom sales intelligence platforms.

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East Coast Hustle
Palm Beach
Florida · East Coast Office

Deal-driven. Relationship-obsessed. Always closing. The Palm Beach team brings East Coast intensity to every engagement, rigorous, direct, and relentlessly focused on revenue outcomes.

West Coast Innovation
Manhattan Beach
California · West Coast Office

Product-minded. Systems-thinking. Building what doesn't exist yet. The Manhattan Beach team brings West Coast ingenuity, curious, inventive, and obsessed with building AI that actually works.

BRAND VALUES

We focus on creating
value for others.

This is the founding principle behind everything Surf & Sand builds. We don’t lead with technology. We lead with the question: what creates real value for our client’s customer? When we answer that well, the AI-powered application follows naturally, the right buyers are attracted, and revenue grows. Value creation for others is not a byproduct of our work. It is the work.

01

Serve the client’s customer first

We build AI-powered applications that serve our client’s customer first, because a useful tool attracts the right buyer better than any ad campaign.

02

Speak to what customers need to hear

We rewrite websites to speak to what the customer needs to hear, not what the company wants to say.

03

Help prospects make the right decision

We design sales processes that help prospects make the right decision, not just any decision.

04

Measure success by value delivered

We measure success by the value our clients deliver to their customers, and the revenue that follows.

Work With Us

We're always looking for
exceptional people.

Surf & Sand is built on the belief that the best operators and technologists should be working together. If you obsess over revenue, AI, and building things that actually work, we want to hear from you.

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Revenue-first mindset
We measure everything by qualified buyer impact. If it doesn't feed the AI Growth Engine, we don't build it.
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Builders, not consultants
We ship working AI-powered applications. A strategy deck without deployment is just an expensive opinion.
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East Coast intensity, West Coast ingenuity
Two offices, one culture, driven, curious, and relentlessly focused on client outcomes.
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AI-native from day one
We use AI in everything we do, not as a gimmick, but as the foundation of how we work and what we deliver.